FIRST STEP IN SOCIAL MEDIA MARKETING

From personal experience determining your targeted audience and interacting with said audience is the most important first steps you can take when going live with your company. So, you must ask yourself “what specific demographic is going to jive with my company/ideas/product etc.” Once you determine this, then its is time to start brainstorming on how you are going to reach this demographic. You will need to create personas and stories that will reach your targeted audience and represent your brand at the same time. This is also where interacting plays a big part! When you start reaching your targeted audience you must like, comment, follow, and even respond to messages. You must have patience for this part of the process, and it would help to invest in some sort of surveying tool. Something that can tell if the engagements met target audience. Now, you might be thinking, is an audience that big of a deal? Absolutely yes. Receiving low or zero interacts is very disappointing and incorrect if you are not reaching target audience. So, in short, knowing who will appeal to your product/company, etc., and knowing how to engage with these people is very vital to the beginning of a social media presence and success.